Any online store’s lifeblood is search engine traffic. E-commerce sites need to employ SEO techniques to rank highly in SERPs. But implementing SEO on an e-commerce website can be more complicated than on other websites. E-commerce SEO covers search demand while avoiding technical issues like duplicate metadata and faceted navigation.
Focus on The Customer
E-commerce SEO includes optimizing product pages, categories, and names. E-commerce websites should also use quality images and load quickly to keep visitors happy. Avoid reselling products already displayed on the manufacturer’s website, and try to include unique content that gives shoppers a reason to buy from you. Keywords are important for e-commerce SEO but should be carefully spaced out to avoid looking spammy. Vazoola aims to position your website for keywords associated with the goods you sell. It can help you rank for the right keywords and increase organic search traffic.
Make Indexing Your Website Simple For Search Engines
For e-commerce websites, search engines are the main source of traffic. Organic (search engine) traffic refers to visitors that find your site through search results on websites. Regarding e-commerce SEO, many things need optimizing, but starting with the basics can help get you to a more successful online store. You must identify relevant keywords and optimize your site to rank in search results. It includes keyword optimization in product titles and descriptions and determining latent semantic index (LSI) keywords throughout the site to ensure search engines know what your site is about. It also includes ensuring your site is easy to navigate and that the content is structured in a way that makes sense for shoppers.
Focus on User Experience
When it comes to E-commerce SEO, user experience is a big deal. It’s important that your site is easy to navigate and offers a safe and secure buying process. It will help ensure that your visitors have a positive experience and will want to return. Another thing that you can do to improve user experience is to minimize the number of unnecessary URLs on your site. It will save Google valuable time better spent indexing your more important pages. It includes pages with parameters from faceted navigation or product filters, duplicate content, expired products, and test pages. By using these straightforward suggestions, you can see increased organic traffic to your online store. While getting things up and running may take some time, the investment will pay off in the long run by generating a steady stream of new customers.
Get Involved in Social Media
One of the best strategies to increase traffic is to use social media for e-commerce. You can execute highly-targeted ad campaigns to target individuals by age, geography, interests, and habits and reach potential clients on their preferred platforms. Plus, if you implement rich snippets on your product pages, you can stand out in search results with a nice, eye-catching image and text that encourages shoppers to click through and buy. Try adding some Schema markup to your site to get started with this. With these e-commerce tactics, you can boost your organic SEO and increase traffic to your online store. And don’t worry if you can’t do everything all at once – it’s easy to pick up low-hanging fruit and see the results over time.
Make It Easy For Visitors to Find What They’re Looking For
While on-page SEO should be the foundation of your e-commerce marketing, conversion rate optimization (CRO) is what will bring in sales. However, CRO should follow SEO and not precede it – you have to get people to your site before converting them. It means optimizing your website’s navigation structure and content. For example, you should have category-level navigation to allow visitors to find what they want faster. Targeted keywords should also be included in product titles and copy, but avoid stuffing them because doing so will lower your ranks. Instead, try using LSI keywords to help Google understand what your page is about and ensure they align with user intent. You can also use a tool to identify website errors that could impact your SEO performance.